Western Electrical is a global lead-acid battery manufacturer with a full range of battery brands and series serving automotive, storage, motorcycle and motive power applications. We are expanding our worldwide agency network and invite established battery traders to grow with us - as exclusive agents or brand agents in their region.

Exclusive Agency - Full Regional Ownership
An exclusive agent holds the sole right to sell Western Electrical batteries in a defined territory. We protect this position with strict regional protection: every inquiry from your area is passed to you, and we do not quote other buyers in your region. Exclusive agents receive preferred pricing, dedicated technical support, marketing resources and direct contact with our product teams. In return, we expect battery distribution to be a core business for our exclusive partners, supported by a capable local team and agreed annual sales targets. Full terms are detailed in our agency policy document, available for download in the Resource Center.

Brand Agency - Flexible Market Entry
Our brand agency program is a flexible entry point for companies that want to introduce Western Electrical brands without exclusive commitments. Brand agents promote and sell our branded batteries alongside their existing lines, with competitive pricing, sales and marketing support, and promotional materials. There is no territory restriction, and agents are free to build their own customer base. As sales volumes grow, brand agents can apply to upgrade to exclusive agency status with additional benefits. Specific pricing and support terms are covered in the agency policy document in the Resource Center.

How to Apply
To apply as a Western Electrical agent, send your company profile, target market and business plan through our Contact page. Our sales team will review your background, evaluate the cooperation fit and guide you through agreement and onboarding. For full details of agency types, rights and requirements, download the agency policy in the Resource Center.